Sunday, April 3, 2011

Recommended sites for smarter use of Google Analytics


The top 10 best sites for Google Analytics tips and Help?

I was checking my feedreader and thought it might be useful to share the sites I use to find more advanced tips on how to best use Google Analytics to analyse and improve a site and campaigns. These are also useful for reference when troubleshooting problems in Google Analytics. So, here’s my top 10!
  1. Google Analytics blog – essential for anyone using Google Analytics for updates on new features to Google Analytics. Because it naturally has a lot of detailed updates we have a page on the most important Google Analytics updates for marketers.
  2. Google Analytics Help Sites – This includes both the text-based help and the forum which is good for troubleshooting – just use the search function on this page. It’s also worth mentioning the Google Conversion University – this is a course for the Google Analytics Individual Qualification which I recommend for all consultants and specialists using GA regularly. But I find when giving courses, that many don’t know it and it’s well worth knowing – the visual guides are MUCH better than the standard text help.
  3. Measuring success – By Brian Clifton, author of Advanced Web metrics by Brian Clifton - specific advice
  4. Occam’s Razor – Google’s analytics evangelist, Avinash Kaushik, has many great posts on setting goals and measuring them specifically applied to Google Analytics
  5. Google conversion room blog – Originally a UK initiative this is good for case studies and tips from Google’s own experts, particularly for Eretail sites.
  6. Lunametrics blog – one of the best US agency blogs for specialist advice on GA
  7. ROI Revolution – A US Google Analytics Certified partner
  8. VKI Studios – Another US agency with more specific advice on SEO and PPC too
  9. enor blog – Another US blog which is in my reader
  10. Justin Cutroni’s blog –  Justin is author of the original O’Reilly Google Analytics book and the more recent Performance Marketing with Google Analytics book.

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